![]() She says the changed attitude towards injectable treatments is largely fuelled by social media, especially Instagram. At 42, she has worked for the company for half her life, having been originally employed as one of their first beauticians. ![]() More on that later.ĭeirdre O’Dowd is Thérapie’s chief commercial officer. Having Botox, for many, is little different to getting a manicure or blow-dry, albeit at a very different price. In the Frascati Centre in Blackrock, Co Dublin, for instance, it is located between a hair salon and a nail bar. The visibility of their clinics has helped normalise science-based treatments. In the five years that Sisu has been in operation there has been a sea-change in attitudes towards “injectable beauty” in Ireland. I think that very open and honest approach, particularly in the US, will allow us to be adopted by the population base.” “Look, nobody needs it, but if you’re coming in, let us talk it through it with you. When we look at the US, it is such a huge space.”Ĭotter is forthright about cosmetic treatments. “What we’re doing,” he says, “is building out a multibillion-dollar business. There’s already a thriving Sisu in Brooklyn, two in Miami and, this week, a clinic opened in Houston, Texas. ![]() New Yorkers have embraced the Irish ‘aestheticians’ and plans are under way to open more. When he speaks to the Independent, it is at the end of a long, busy day at one of Sisu’s three clinics in Manhattan. Since then, the brand has become common on the Irish high street.īut Cotter’s sights are set far beyond these shores. The first opened in their native Cork in 2018. It’s more, ‘I get Botox injections and dermal fillers and treatments because I like them’, and everyone goes, ‘Jeez, you look fantastic’.”Ĭotter is talking about his growing chain of Sisu clinics, which he founded with his brother and fellow doctor James Cotter and the tech entrepreneur Pat Phelan. People go in there and it’s not like the head down, running to the car. “When we signed the lease for the clinic in Ranelagh,” says Brian Cotter, “the estate agent was looking at me and he was like, ‘You want to put a Botox clinic in the middle of Ranelagh? OK.’ But now, when you look at it, our clinics are located on the high street. ![]()
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